Canada Goose

Technical Shell gets re-created in CG.


Fiction Motion Design approached us to create a highly detailed model of Canada Goose’ new product Technical Shells for dynamic online video. Technical Shells are designed to keep you warm, dry and well ventilated in tough conditions, and our goal was to show how it all works.

Points: photoreal model, created from photos.



credits

Agency: Doug & Serge
Client: Fiction Motion Design Inc.
Creative Directors: Dave Desjardins, Mike Spicer (We are fiction)
Design: Mike Spicer, Solly Bulbulia (Doug & Serge)
3D animation, previz, editing, compositing: Dave Desjardins
2D animation: Mike Spicer, Dave Desjardins
Audio: Silent Joe
Modelling, texturing, lighting, rendering: Redox

July 5, 2014

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