Norwegian Cruise Line

Hyper-real environments.

When Jam3 was helping The Martin Agency and Norwegian Cruise Line in creating a website for the new ad campaign “The Best of NYC Sails to Sea” they asked us to re-create 4 virtual environments in New York and on board of a beautiful cruse ship. Then we animated some cool transitions to make one flow in to another and show how with a bit of imagination you can be sailing Atlantic ocean and enjoying perks of the Big Apple at the same time.
Points: short turnaround, 4 x 2 different settings, cool transitions, realism.








Agency: The Martin Agency, Richmond VA
Client: Jam3
Art Director: Ronaldo Jardim
Design: Mark Brye
Editing, compositing: Capricorn8
Modelling, texturing, lighting, animation, rendering: Redox